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Vetted Word

Vetted Word

www.vettedword.com

Vetted Word is a San Francisco based online poetry community that has monthly offline spoken word events. In Oui Dezine’s effort to help this community grow, we did a visual overhaul to create a new identity that is clean and modern with a retro flair. The project began with vintage movie poster inspired print material and evolved into a complete website re-design that brings vettedword.com to the forefront of poetry communities online. For the site aesthetic we melded a traditional newspaper look and feel with a 70‘s color scheme and the features of modern online news sources. The end result is a Drupal site that is interactive boasting user generated content that is automatically organized and displayed. This means, it’s easy as cake for vetted word staff to moderate, update, and use as a promotional tool for their events.

Print Materials

Website

Brand Identity